TIANI HERNANDEZ
Tiani is an Assistant Manager of Social Creative with nearly 7 years of experience in content creation, graphic design, and social media strategy. Based in Orange County, CA, Tiani has successfully led creative initiatives at PETA, where she has advanced from Content Creator, to Senior Social Artist to managing two creators and mentoring a team of four.
With expertise in creating viral, high-engagement content, Tiani has been instrumental in driving digital campaigns that significantly enhance brand visibility. Her work spans illustrations, videos, and shareable visuals that resonate with global audiences. Notable achievements include having one of her illustrations featured on a Times Square digital billboard, a viral post that trended at #3 on X during a major national holiday, and a series that reimagined iconic Disney dogs to raise awareness about the plight of chained dogs. This impactful work garnered media attention, including an interview with Insider.
In addition to creative execution, Tiani excels in optimizing social media strategies and campaigns, ensuring that content is not only visually compelling but also strategically aligned with audience engagement goals. Passionate about leveraging design to tell powerful brand stories, she is committed to elevating digital marketing efforts and ensuring brands connect meaningfully with their audiences.
With a clear goal of advancing to a Creative Director role, Tiani is driven to push creative boundaries, mentor up-and-coming talent, and continue shaping the future of digital content creation.