SOCIAL MEDIA MARKETING: CONCEPT PROJECTS

MONDAY SWIMWEAR

MOTION GRAPHICS POST

  • For the grid, reels, stories, & email blasts

  • Easily reformatted to 1080px x 1920px

  • Animation catches the eye & is more engaging

  • Tweets with GIFs see 55%+ engagement

ASTROLOGICAL SIGNS POST

  • For the grid, easily shareable to stories/friends

  • Millennials & Gen-Z are astrology obsessed!

  • Fun & engaging, a nice way to break up the grid & show multiple pieces in one post

SUSTAINABILITY POST

  • For the grid, to promote the brand’s sustainability

  • Since environmental consciousness is super important to Millennials & Gen-Z, Monday should be posting about it on the grid

GRID LAYOUT

LANDSCAPE

  • Good way to break up the grid, stay within color theme

FLAT LAY

  • Feature multiple products in one post, create brand awareness by showing logos

CUSTOMER FEATURE/UGC

  • Creates trust and authenticity

ACCESSORIES PRODUCT SHOT 

  • Accessories need their own moment (w/o models)

MOTION GRAPHICS POST

  • Eye-catching / engaging

SUSTAINABILITY POST

  • Gen-Z & Millennials are more likely to make purchases knowing that a company is environmentally friendly

CAMPAIGN SHOT

  • Monday’s campaign shoots are gorgeous, they should of course still post these

SHAREABLE IMAGE (ASTROLOGY POST)

  • Graphic-Designed shareable images break up the grid and are more engaging

FABRIC HIGHLIGHT

  • Monday’s fabrics should be highlighted with dedicated posts

VANS - OFF THE WALL

THE OVERSIZED FLORAL COLLECTION: MY VERSION

MOTION GRAPHICS POST

  • For the grid, reels, stories, & email blasts

  • Easily reformatted to 1080px x 1920px

  • Animation catches the eye & is more engaging

  • Tweets with GIFs see 55%+ engagement

  • Created in Photoshop, animated in AfterEffects

EMAIL BLAST

  • Eye-catching & fun, but still clear and readable

  • Changed classic black & white checker to green to match the collection

  • Created in Photoshop

THE FUTURE CURRENTS COLLECTION: MY VERSION

GRID POST / AD

  • For the grid or to use as a Digital AD

  • Highlighting the shoe’s sustainability

  • Environmental consciousness is super important to Millennials & Gen-Z

BANNER

  • For vans.com

  • Giving a nod to the ocean waves that inspired the the shoe with the background photo

  • Added inspiring quote from the campaign