V I R A L P O S T S
PETA - People for the Ethical Treatment of Animals
Your dog wouldn’t do this to you—don’t do it to them.
TWITTER ANALYTICS
IMPRESSIONS: 39M
ENGAGEMENTS: 743K
FACEBOOK ANALYTICS
IMPRESSIONS: 18M
ENGAGEMENTS: 1M
We now have a new BIGGEST tweet of all time AND it was one of the most retweeted tweets on all of Twitter yesterday! At 39 MILLION impressions and media attention, Tiani’s illustration depicting a role reversal of a dog walking a human using a prong collar is going viral! We came up with this idea during a team brainstorm and Tiani used her incredible skills to bring it to life.
There are definitely some interesting comments, but it is of course showing folks why these collars are so problematic. Over 671k folks also viewed our tweet showing different types of harmful collars.
Great work ⭐️ Tiani ⭐️ and the rest of the social team!
- Ashley Frohnert | Director of Social Media at PETA
Think about trading places with a turkey this #Thanksgiving.
TWITTER ANALYTICS
IMPRESSIONS: 1.9M
REACH: 1.8M
ENGAGEMENTS: 339K
FACEBOOK ANALYTICS
IMPRESSIONS: 390K
REACH: 340K
ENGAGEMENTS: 56K
As Thanksgiving approached in 2020, I was asked to think of provocative Thanksgiving-related illustrations that would make us trend on twitter, since we hadn’t in a while. I pitched the idea of a human, beheaded, folded, roasted, and presented on a platter like a turkey on Thanksgiving—the idea was approved and I got to drawing! The final touch? Paper booties and a bundle of sage coming out of the backside for garnish. After brainstorming with the social team, we decided we’d add a punny, yet provocative, line: “Imagine being stuffed for Thanksgiving dinner.”
We came. We saw. We trended! “PETA” was third on Twitter’s United States trends list that Thanksgiving night.